Profit from private

Profit from private

There are a multitude of advantages to working in the NHS including security, pension and employment benefits. Private dentistry has however, has experienced healthy growth in recent years, helped in part by the growing interest in cosmetic dentistry, specialist treatments and hygiene services. It is thought that an increasing number of NHS patients are choosing private treatment options within their dental plans,[i]  and when one considers the uncertainty surrounding UDAs and the contract reform, now might be a good time for some practitioners to make the move from NHS to private dentistry.


To some extent private dentistry has always been an appealing pathway for practitioners. This is in part due to a practitioner’s ability to potentially take home more money thanks to the exemption of remuneration complications, but of course it’s about much more than that. It’s about greater clinical freedom, the ability to work with less time constraints and clinical pressures, and being able to provide a high standard of care that patients value; the importance of which should not be underestimated. This may be why private dentists are generally happier than NHS dentists and have lower stress levels. Indeed, a recent study shows that those in private dentistry are at less risk of suffering from mental health issues.[ii] This is supported by research from the British Dental Association which found that work pressures such as NHS targets, NHS work and issues such as running behind schedule are the most common sources of stress for dentists.[iii]


Additionally, practitioners spend more time with patients and offer longer appointment times that focus on all aspects of dentistry, including prevention. This is of paramount importance to help patients to maintain good oral health and prevent disease. Furthermore, high quality, specially designed equipment, developed with both patient and practitioner in mind, is somewhat more achievable within the private sector.


Technology that ticks all the boxes and supports the preventive approach is the CALCIVIS® imaging system. This unique device uses bioluminescence to visualise the early signs of active demineralisation on the surfaces of the teeth. Not only does this help dental professionals to detect the early signs of disease and monitor its progression, it generates evidence-based images that help to increase treatment acceptance and trust in the practice. Both of which are essential to grow the business or to make a smooth transition from NHS to private dentistry.


There is no doubt that dentistry has changed significantly over the years, but with the right tools and the right choices dental professionals can serve patients with high quality preventive dentistry whilst safeguarding their own wellbeing.


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All claims relate to and are approved for the UK dental market.


[i] LaingBuisson press release: “New equity offers some optimism in the UK market amidst growing dentist workforce concerns and economic uncertainty. Published 29th January 2019. Accessed online 9th October 2019 at

[ii]Dentistry Confidence Monitor Survey Results Report 2019 published by Practice Plan. Accessed online 9th October 2019 at file:///Users/officeone/Downloads/The%20Electronic%20Dentistry%20Confidence%20Monitor%20Results%20Report.pdf

[iii] More than half of dentists say stress is affecting their practice. BDJ 226, 7 (11 January 2019). Accessed online 9th October 2019 at


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